Bold experiences, crafted for brands

We build unique live events for Outdoor and Premium brands. Bold storytelling designed to hijack attention and deliver on the ground.

HOLD UP! The Outdoor & Premium event agency, rooted in the Alps.

Outdoor spirit, luxury standards. At HOLD UP!, we blend the best of these two worlds to create exceptional experiences. A handcrafted approach dedicated to your image.

Mission accomplished

Discover how we turned our clients' challenges into real-life experiences, from Alpine summits to urban flagships.

Trail Camp ASICS

Outdoor, sportswear & performance footwear

ASICS TRAIL CAMP 2026

Brand Activation · Event Orchestration · Scenography & Brand Identity · On-site Operations · Logistics

Trail Camp ASICS

Outdoor, sportswear & performance footwear

ASICS TRAIL CAMP 2026

Brand Activation · Event Orchestration · Scenography & Brand Identity · On-site Operations · Logistics

Discopic display case

Running and trail running footwear

Altra Summer 2026

Brand activations · Event orchestration · Scenography & branding · Operational management · Sourcing and coordination of an ambassador team · Media coverage of activations and athletes

Discopic display case

Running and trail running footwear

Altra Summer 2026

Brand activations · Event orchestration · Scenography & branding · Operational management · Sourcing and coordination of an ambassador team · Media coverage of activations and athletes

Kailas UTMB Race

Outdoor sports equipment

KAILAS FUGA — EUROPEAN TRAIL RUNNING TOUR 2026

Brand Activation · Event Orchestration · Spatial Design & Brand Identity · On-site Operations Management

Kailas UTMB Race

Outdoor sports equipment

KAILAS FUGA — EUROPEAN TRAIL RUNNING TOUR 2026

Brand Activation · Event Orchestration · Spatial Design & Brand Identity · On-site Operations Management

children doing yoga

Retail · Lifestyle

MINI GALERIES CLUB aux Nouvelles Galeries Annecy

Strategy & Concept · Brand Experience · Event Programming · Talent Sourcing · Partnerships · Branding · Copywriting · Production & Operational Management

children doing yoga

Retail · Lifestyle

MINI GALERIES CLUB aux Nouvelles Galeries Annecy

Strategy & Concept · Brand Experience · Event Programming · Talent Sourcing · Partnerships · Branding · Copywriting · Production & Operational Management

What we do

From high-up activations to in-store product launches, we bring your brand into the spotlight with creativity and technical mastery.

(01)

Events & Live Productions

End-to-end event production. From storytelling to scenography, from site scouting to permit management, from branding to on-site coordination.

(01)

Events & Live Productions

Crafting turnkey events through expert design, production, and coordination. We bring your story to life—managing everything from scenography and technical scouting to permit logistics and live event supervision

(01)

Events & Live Productions

(02)

Brand Activation

Creation of concepts, fan experiences, pop-ups, and immersive setups. Venue transformation, branding, crowd management, and content production.

(02)

Brand Activation

Converting every touchpoint into a unique, immersive experience. Concept creation, fan experiences, pop-ups, and immersive setups. Venue transformation, branding, flow management, and content production.

(02)

Brand Activation

(03)

Sales Meetings & Internal Events

Orchestration of collective momentum (conventions, launches, reveals, shows, immersive experiences). rom storytelling to design, from stage technicals to full project management.

(03)

Sales Meetings & Internal Events

Building collective momentum (conventions, launches, reveals, shows, immersive experiences). Concept development, design, stage tech, and comprehensive project leadership.

(03)

Sales Meetings & Internal Events

(04)

Hospitality & VIP Experience

Design of premium experiences: lounges, catering, guest management, and exclusive animations. A level of excellence tailored to the most demanding audiences.

(04)

Hospitality & VIP Experience

Design of premium experiences: lounges, catering, guest management, exclusive activations. A level of excellence that meets the standards of your most strategic audiences.

(04)

Hospitality & VIP Experience

Seizing attention

Proving through experience

Anchoring the memory

A brand is no longer defined by what it says, but by the experiences it brings to life.

Our impact

Our impact will be seen on the faces of your audience and felt in the peace of mind of your teams. Projects delivered, budgets met, and reputations bolstered.

0

0

Compromises for your brand image

0%

0%

Projects delivered (whatever the weather)

0%

0%

On-the- ground commitment

0+

0+

Out-of-the-ordinary venues brought to life

Our beloved clients

Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks
Altra
Kailas Fuga
Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks
Altra
Kailas Fuga
Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks
Altra
Kailas Fuga

Let’s turn your brief into a powerful live experience.

Let’s turn your brief into a powerful live experience.

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France