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Asics Fujitrail Tour 2024

The Client
Asics France

The Date & Place

June to September 2024
Samoëns - Val Morel - Alpes d'Huez - Méribel

The Brief

Propose, conceptualise and produce the scenography of the brand "tipi booth" for it's first trail running tour.

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The Objectives

Accompany the brand on its summer trail tour around 4 dates, all linked to trail races in the region
A high-mountain testing tour to reach an informed public and influence market share in the sector

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The Missions

Create a hearty place that embodies both trail running spirit & ASICS values
Highlighting ASICS products (2 silhouettes for textiles)and 2 shoes product families
Come up with a practical testing process for the staff on site
Design product display furniture that can be dismantled and upgraded

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