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Salomon Ultra launch product

The Client
Salomon France

The Date & Place

August 2023
Chamonix Mont-Blanc, France

The Brief

Design and produce an immersive and intimate journey around the new Ultra collection in collaboration with François d'Haene

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The Objective

Transcribe the essence of the new Ultra x Salomon by François D’Haene for the official product launch day during the UTMB week.

@ Justin Galant

© Justin Galant

© Justin Galant

© Justin Galant

UltraCollectionLaunch_Chamonix_30-08-2023_JustinGalant-26.jpg

UltraCollectionLaunch_Chamonix_30-08-2023_JustinGalant-59.jpg

@ Justin Galant

@ Justin Galant

© Justin Galant

The Missions

Event conceptualisation, creative direction and coordination
Activations ideation
Branding direction and production
Collection display and scenography
Onsite production & logistics

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© Justin Galant

© Justin Galant

UltraCollectionLaunch_Chamonix_30-08-2023_JustinGalant-25.jpg

© Justin Galant

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