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Asics Fujitrail Camp UTMB
The Client
Asics France
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The Date & Place
August 2024, Chamonix Mont-Blanc
The Brief
Create the Fujitrail Camp during UTMB week by transforming a 1.000m2 outdoor space into a fully branded experience and a hub for the brand.
The Objectives
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Show case that Asics is a trail brand and knows the codes
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Carry out testings
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Highlight the new ranges of shoes
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Have a 360 experience that allows consumers and guests to have a memorable time with the brand
© albin durand
© peignée verticale
© peignée verticale
The Missions
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Review the layout of the Fujitrail camp
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Create and produce engaging activations
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Propose bespoke camp branding (branding plan, concept, production)
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Define a new way to test the shoes (create a new parctest)
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Organize a film screening & concert evening
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